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Starwood Hotels and Resorts introduces SPG Keyless
W Hong Kong, and its W Hotels chain across the world introduces SPG Keyless, the hospitality industry’s first mobile, keyless entry system allowing guests to use their smartphone as a key.SPG Keyless makes its official debut in 10 hotels in markets including Beijing, Hong Kong, New York, Los Angeles and Doha.
SPG Keyless is a groundbreaking turning point in the traditional hotel experience, redefining the age-old way guests arrive and check-in to their rooms. SPG Keyless – powered by the SPG app – enables guests to bypass the front desk (where available), go directly to their room and unlock their stay with a simple tap of their smartphone.
SPG Keyless goes live Wednesday, November 5th at the following hotels: W Hong Kong, W Doha, W Hollywood, W New York-Downtown, W Singapore, Aloft Beijing, Aloft Cancun, Aloft Cupertino, Aloft Harlem, and Element Times Square. Starwood will rapidly rollout SPG Keyless with plans for it to be available on 30,000 doors in 150 hotels around the globe by early 2015 across Aloft, Element and W hotels.
