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Hotel Jen - A Reason to Celebrate: We Are One

Hotel Jen, the mid-range lifestyle hotel chain and newest brand of the Shangri-La group, hosted 9 parties in 9 of her cities to celebrate her first birthday in style on 31 March 2016.

The parties are part of Hotel Jen’s “We are One” first-anniversary celebration since the rebrand of the newest Hotel Jen in Puteri Harbour was completed. So what’s next for Jen?

While individual hotels have marked their own anniversary milestones, holding the #NextJenParty is the first time all the hotels will celebrate together.

From a quirky “Mad Hatter’s Tea Party” in Beijing to an “Infinity Cool” pool party in the Maldives, every #NextJenParty had a special theme that captured the unique spirit of each hotel and the cities they reside in.

“The Next Jen series is a platform that allows us to showcase what’s next for Hotel Jen through the latest trends and cultural influences that bring to life what we call ‘That Jen Feeling’, said Marisa Aranha, vice president of sales and marketing at Hotel Jen. “With a series of events having already taken place at Hotel Jen Tanglin, Singapore, we support local artists, talents and start-ups and create exciting occasions at each Hotel Jen. There will be more to come in 2016.”

Working with local artists, performers and chefs, Jen infused each #NextJenParty with the art, music, flavours and culture of that city. There were colourful cocktails inspired by Batik artists in Puteri Harbour, street-art-inspired menus in Brisbane and a lively round of spice roulette in Penang.

It was a true feast for the senses with a mouth-watering ‘Hawker Junction’ party in Singapore, a nostalgic Tram party in Hong Kong and a delicious ‘Wok & Roll’ party in Shenyang. The best part was, 9 amazing cakes offering a true taste of each city through local flavours and fragrances.

The 9 parties took place at the same time and were streamed live via Periscope, so guests at each party could see each other and celebrated together.

Hotel Jen Orchardgateway Singapore

Hotel Jen Tanglin Singapore

Hotel Jen Hong Kong

Hotel Jen Brisbane

Hotel Jen Manila

Hotel Jen Penang

Hotel Jen Malé Maldives

Hotel Jen Puteri Harbour

Hotel Jen Shenyang

Hotel Jen Upper East Beijing

Get an inside look at each event on Hotel Jen’s Facebook and Instagram channels or by searching #NextJenParty.

In addition to #NextJenParty, Hotel Jen launched the “We Are One” celebrations at the end of 2015 with a series of “24 hours in 24 seconds” video guides telling the stories of six exciting and vibrant cities through the eyes of Jen. You can find the city guides at www.hoteljen.com/cityguide/.

In the first phase of the Hotel Jen roll-out, the Traders hotels in Singapore, Hong Kong, Brisbane, Penang, Johor Bahru, Manila, Maldives, Beijing and Shenyang were rebranded to Hotel Jen from September 2014 to March 2015. Future Hotel Jen development projects are under discussion in key gateway cities in South East Asia, with two projects planned for opening in 2017 and 2018 in Malaysia.

About Hotel Jen

Hotel Jen is a diverse collection of hotels in the best locations across Asia Pacific, with a unique brand of style and service delivery designed to appeal to a ‘New Jeneration’ of travellers.

The brand is the brainchild of virtual persona Jen, a professional hotelier and all-time lover of life, travel and discovery.

To guests, Hotel Jen delivers quality, comfort, convenience and value with a twist. Jen cares about what really matters to guests – the important things done well; comfortable rooms and honest authentic service; respect, privacy and efficiency served without fuss or intrusion; cultural insights; interesting experiences; and fast, free WiFi everywhere, always.

For more information and reservations, please contact a travel professional or access the Hotel Jen website at www.hoteljen.com.