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TripAdvisor Announces the “Most Excellent” Places to Travel Worldwide

TripAdvisor®, the travel planning and booking site, today announced the “Most Excellent” global tourism destinations that have the highest percentage of TripAdvisor Certificate of Excellence recipients. Now in its eighth year, the Certificate of Excellence is given to accommodations, restaurants and experiences that deliver great service and consistently achieve high traveler reviews on TripAdvisor.


“TripAdvisor is the place consumers go to plan and book their trips, and study after study has shown the site’s impact on travel purchasing decisions,” said Neela Pal, vice president, brand marketing, TripAdvisor. “When travelers see a Certificate of Excellence sticker or certificate on display, they immediately know that the business has a track record of offering highly rated guest or diner experiences. Now, with our ‘Most Excellent’ lists, we’re excited to reveal the destinations where travelers are most likely to encounter these excellent businesses.”


TripAdvisor determined¹ which destinations had the highest percentage of Certificate of Excellence recipients across the following categories:




“Most Excellent” Cities Overall

1.       Key West, USA

2.       Reykjavik, Iceland

3.       Edinburgh, UK

4.       Marrakech, Morocco

5.       Amsterdam, The Netherlands

6.       Dublin, Ireland

7.       Bali, Indonesia

8.       Krakow, Poland

9.       Glasgow, UK

10.   New Orleans, USA



“Most Excellent” Cities for Restaurants

1.       Key West, USA

2.       Reykjavik, Iceland

3.       Bali, Indonesia

4.       Cabo San Lucas, Mexico

5.       Venice, Italy

6.       Florence, Italy

7.       Edinburgh, UK

8.       Amsterdam, The Netherlands

9.       Dublin, Ireland

10.   Krakow, Poland



“Most Excellent” Cities for Experiences

1.       Punta Cana, Dominican Republic

2.       Cabo San Lucas, Mexico

3.       Playa del Carmen, Mexico

4.       Benidorm, Spain

5.       Reykjavik. Iceland

6.       Nashville, USA

7.       Myrtle Beach, USA

8.       Key West, USA

9.       Cancun, Mexico

10.   Tenerife, Spain



“Most Excellent” Cities for Accommodations

1.       Chicago, USA

2.       Stockholm, Sweden

3.       Munich, Germany

4.       San Francisco, USA

5.       Singapore

6.       Marrakech, Morroco

7.       Frankfurt, Germany

8.       Hamburg, Germany

9.       Washington DC, USA

10.   Taipei, Taiwan





“Most Excellent” Countries Overall

1.       Iceland

2.       Ireland

3.       United Kingdom

4.       Greece

5.       Morocco

6.       France

7.       The Netherlands

8.       Italy

9.       Portugal

10.   Belgium



“Most Excellent” Countries for Restaurants

1.       Iceland

2.       Greece

3.       Ireland

4.       United Kingdom

5.       Portugal

6.       France

7.       Italy

8.       Spain

9.       The Netherlands

10.   Hungary



“Most Excellent” Countries for Experiences

1.       Iceland

2.       Greece

3.       Mexico

4.       Portugal

5.       Morocco

6.       Vietnam

7.       United Kingdom

8.       Brazil

9.       Thailand

10.   Chile



“Most Excellent” Countries for Accommodations

1.       Singapore

2.       United Arab Emirates

3.       Morocco

4.       Iceland

5.       Ireland

6.       United Kingdom

7.       Australia

8.       Greece

9.       Canada

10.   Indonesia



(Edited on 6 Jun 2018)


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