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21st HKTDC Hong Kong Fashion Week for Spring/Summer Spotlights Brilliant Fashion Talents and New Trend Ideas

Under the theme Cruise Sensation, the 21st HKTDC Hong Kong Fashion Week for Spring/Summer will be staged from 7-10 July 2014 at the Hong Kong Convention and Exhibition Centre. It will feature more than 40 events, including fashion parades, seminars & forums and demo sessions.

Ten house shows will be staged at the fair, and young designers are ready to show their creativity to international buyers. Fashionally Collection #3, showcases 11 past winners and finalists of the Hong Kong Young Fashion Designers Contest, such as designs from Nelson Leung, the Overall Winner and Contemporary Day-Wear Group Winner this year. Four shows from the Chinese University of Hong Kong, Hong Kong Polytechnic University, Hong Kong Design Institute and Hong Kong Raffles School of Continuing Education will be staged to highlight collections of student designers.

International beauty brand NARS Cosmetics will unveil its nail collaboration with famed fashion designer Philip Lim – the 3.1 Philip Lim for NARS Nail Collection includes nine limited edition nail shades inspired by the “colours that exist in the shadows”. NARS will also collaborate with three local young designers – namely Elizabeth Lin, Mim Mak and Mountain Yam and launch its new Dual-Intensity Eye Shadow at Hong Kong Fashion Week.

Brand Collections Show will feature such fashion brands as local brand IKA BUTONI, Claire and ZeeVonco from Indonesia. The Designers’ Collection Show will showcase innovative collections of designers from Hong Kong, Australia and the Chinese mainland as well as labels from Macau in a standalone show. Eight fashion parades will present new clothing designs under the category of Activewear and Sportswear and in line with the theme Cruise Sensation.

Buyers will also gain valuable information on market trends, the latest industry and technology developments in various seminars and workshops. Buyers interested to learn more on technology advancement in the apparel industry should not miss the introduction of RFID solutions for production efficiency and energy-saving and the seminar on making use of accredited testing to tap into the global market.

Always evolving, Hong Kong Fashion Week for Spring/Summer adds Activewear & Sportswear and Cashmere & Wool to its zones lineup. As its name implies, the former offers functional apparel to cater for dynamic market demand; while the latter gathers exhibitors with a wide range of cashmere and wool made outfits.

Helping buyers to reach out to their target markets, other product zones include Bridal & Evening Wear, Emporium de Mode, Fabrics & Yarn, Fashion Gallery, Garment Mart, International Fashion Designers’ Showcase, Men in Style, Packaging and Design and Sewing Supplies which cater to various market segments while Denim Arcade, Fashion Jewellery Feast, Handbags Select, Infant & Children’s Wear, Intimate & Swim Wear, Salon of Scarves & Shawls and World of Fashion Accessories showcase products of the latest “hot” market sectors.

Small-order Zone expects to feature 150 garment racks and showcases for buyers who require low volume supplies. As an important sourcing and marketing platform, the Hong Kong Fashion Week for Spring/Summer is expected to attract around 1,200 exhibitors from 18 countries and regions, with first time exhibitors from Madagascar, Morocco and Thailand.

For more information, please visit: www.hktdc.com.