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IWC Opens New Boutique at Ocean Terminal

The Swiss luxury watch manufacturer IWC Schaffhausen is proud to announce the opening of its new boutique at Ocean Terminal in Hong Kong. The boutique is the first in Asia to adopt the “BTQ EVO concept”, featuring new interior design, new materials and new display arrangements aimed at providing watch connoisseurs with an even more refined Swiss haute horlogerie experience.
 
The new boutique is the first in Asia to implement the BTQ EVO concept, which makes it highly unique. The concept creates a premium shopping experience that parallels the technical ingenuity and the subtlety of IWC’s watchmaking. After entering the simple, yet impressive doorway, the visitor is instantaneously drawn into the world of IWC. Four glass showcases, set against a clean black and white interior, highlight the brand’s product families and tell the story behind each collection. The interior features finely crafted Macassar Ebony; the glossy timber furnishing provides an additional touch of elegance. A luxurious carpet surrounded by a granite border provides a nice contrast to the fine woodwork.
 
 
 

 

The Ocean Terminal boutique offers 50 square metres of ingeniously zoned space to showcase the full range of IWC’s haute horlogerie, combining function and aesthetics and tailored to create a captivating shopping experience. A feature wall unit grounds IWC’s coveted timepieces in the brand’s traditions and adds a sense of depth and history, while a wall console and four library wall showcases provide presentation space for IWC’s six product families as well as the exclusive collection. A central table in the middle of the boutique, with additional showcases on top, completes this luxurious setting of watch displays. As visitors immerse themselves in the fascinating history and inspiration that underpin the IWC brand, they are also invited to stroll over to our dual-function centre table and engage our brand representatives in conversation or ask for advice on technical complications and the latest IWC creations – all part and parcel of the philosophy of the new EVO concept: to inspire, fascinate and underline IWC’s signature masculinity with the traditional fine art of watchmaking.
 
With a clear focus on technology and development, the Swiss watch manufacturer IWC Schaffhausen has been producing timepieces of lasting value since 1868. The company has gained an international reputation based on a passion for innovative solutions and technical ingenuity. One of the world’s leading brands in the luxury watch segment, IWC crafts masterpieces of haute horlogerie at their finest, combining supreme precision with exclusive design. As an ecologically and socially responsible company, IWC is committed to sustainable production, supports institutions around the globe in their work with children and young people, and maintains partnerships with organizations dedicated to climate and environmental protection.
 
 
 
IWC Boutique Hong Kong Ocean Terminal
Shop OT210, Level 2, Ocean Terminal, Harbour City, Tsim Sha Tsui, Kowloon
+852 2302 9528
infohk@iwc.com

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