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Moschino first pop-up store opens in Hong Kong
Based on the concept of offering an alternative to the traditional fashion system, Moschino reveals a creativity that is more interested in transforming what exists than being tempted by the ephemeral. Its creativity is expressed through a new combination of stylistic elements that conveys its vision of a disenchanted future.
The first POP-UP STORE in town locates in Pacific Place, Admiralty - featuring the gigantic brand name on white wall with charcoal-colored floor. Black metal racks contrast with white lacquered cubes – bringing together elements of stylish and contemporary seamlessly. With the special Moschino Toy window display and the latest fashion pieces from Milan, shoppers will have a whole new shopping experience in the simple yet sophisticated shop space.
To celebrate the opening of this special store, Moschino is excited to announce the worldwide exclusive launch of three limited-edition items on Jun 12 (Friday), which will only be available in this Pacific Place POP-UP store (YES, nowhere else in the whole wide world!). These pieces took inspiration from washing care labels, unsurprisingly fun and playful under Jeremy Scott’s brand direction.
Black & White Moschino logo backpack - $4,150 (Limited to 250pcs)
All-over laundry-care-labels print sweater – HK$2,990 (Limited to 80pcs)
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“Washing Instructions” print tee - $1,500 (Limited to 100pcs)
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Receive an exclusive “Dry-Clean-Lolly” with any purchase among any of these three items.
These three items are exclusively available at Moschino Pacific Place POP-UP STORE only; other Moschino stores in HK will not be carrying them.
MOSCHINO POP-UP STORE
Shop 254, Pacific Place, Admiralty, HK
+852 2488 0842
