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Les Merveilleuses LADURÉE Cosmetics launches in Hong Kong

Les Merveilleuses LADURÉE The legendary patisserie brings the art of LADURÉE to a new stage. LADURÉE has been representing the French “art de vivre” based on the philosophy, ‘What is really beautiful can intrinsically enchant women by exciting their five senses in an overwhelming manner.’The cosmetics developed under the name of LADURÉE therefore also symbolize the essence of the French history and esprit.

Product Concept: BEAUTIFUL REVEALING

This cosmetics collection is created for women who enjoy being women and becoming even more beautiful from the bottom of their heart, who value something that enchants them not reasonably but intrinsically. Les Merveilleuses Ladurée proposes “unexpected beauty” filled with discoveries and surprises, that always creates new forms of beauty and betrays their ordinary concept of cosmetics in a good sense by providing the following:
▪ Satisfaction that excites the five senses of the user
▪ Carefully designed functional beauty
▪ Product concept with wonderful stories

Aesthetics of layering —CREAM CHEEK BASE

A coat on the cheeks as a “color to create a feeling of vitality,” essential for base makeup. CREAM CHEEK BASE is a special item developed with the new concept of “cheek base.” Taking a number of great paintings in history as examples, a technique to give colors to this zone is used to express dimension and realism. With cheek base, you sow the seeds for beautiful expression to bloom. To maximize the beauty of women by coming up with special cheek makeup concept for use on transparent, porcelain skin is an aesthetic only Les Merveilleuses Ladurée pursues.

Package Design

Enwrapping you in sense of happiness to the sight and to the touch
Color: Antique gold and pearly pure ivory
Form: A round and smooth form that makes women who pick up the package look very
attractive
Motif: Cameo—jewelry loved by les Merveilleuses

Fragrance

Elegant and modern. Feminine yet strong.
Universally mysterious and gorgeous.
Classical Floral
Rose (dried flower)-based floral, mixed with fruity notes such as peach and raspberry,
along with vanilla. A nostalgic and powdery fragrance which you can smell when sitting
in front of the dressing table mirror.
Powdered Sugar & Sweets
Sweet and peaceful. A blend of the sweet scent of coconuts, enticing cakes and powdered
sugar.

Launch Date

19th July 2014

Les Merveilleuses Laduree Counter

B1/F, Old Wing, SOGO Causeway Bay Tel: 37599983