°C
Shopping

New & Special

Chow Sang Sang Presents New g* COLLECTION

In celebration of a new Golden Age for these cosmopolitan women, Chow Sang Sang presents the new g* COLLECTION. Perfect for diverse occasions, the collection is meticulously handcrafted in 999.9 gold and paired with burgundy red agate or black chalcedony to create alluring contrasts to golden gleams. To showcase the versatility of g* COLLECTION, Chow Sang Sang has specially invited renowned fashion authority Janice Wong to create a variety of looks with different pieces from the collection.

 

 

The new g* COLLECTION accentuates feminine charm

g* for “Go-Getter”, “Glamour”, “Grace”, “Gold” and “Geometric”. g* COLLECTION debuts with a range of fabulous pieces inspired from the Art Deco movement, with simple curves combined with the geometric perfection of the circle, square and rectangle. The designs also feature bright contrasting colours and meticulously selected gems for a stylish visual impact while bringing out the well-rounded qualities of cosmopolitan women and sense of subtle extravagance. Chow Sang Sang specially engaged American model Amanda Murphy, famously favoured by various international fashion brands, to put on full display the versatility of the g* COLLECTION and its ability to accentuate feminine beauty.

 

 

Geometric designs and precious gems radiate individuality and personality

Jewelleries of various shapes reflect the diverse personalities of their wearers. The g* COLLECTION features three different geometric shapes: circle, square and rectangle. Circle parades ladies' harmonic duality of grace in strength. The rectangle reinforces the stylishness of cosmopolitan women, while the square accentuates a woman’s autonomous confidence and assertiveness. Each design in the g* COLLECTION is available in black chalcedony or red agate encased in finely brushed texture gold to radiate the individuality and personality of today’s women. Black chalcedony is reminiscent of the cool composure that makes career-driven women shine; while the passion, strength and vibrancy in cosmopolitan women are best represented by the burgundy red agate.

 

Easy mix-and-match for a personal style

Jewelleries were only treated as accessories in the past, but nowadays, women often express their unique glamour and style through their jewelleries. Renowned fashion authority Janice Wong has developed unique insights into jewellery aesthetics, fashion trends and jewellery matching from attending fashion events around the world and working with international brands for over two decades. “Art Deco is an influential design style that shaped design culture in France, America and Britain from the 1920’s to 1930’s, marking the start of the modern era. The g* COLLECTION draws inspiration from Art Deco and features designs in various shapes in red, black and gold, making it easy to mix-and-match. Burgundy red, seen as ‘the new black’ in recent years, is a timeless classic. The entire collection allows women to create looks that reflect their mood and style, whether at work or in causal settings, in daytime or at night,” said Janice.

 

Simple, subtle yet stylish, and unmistakably extravagant, Chow Sang Sang’s g* COLLECTION lets women exude their unique charm through creative mix-and-match combinations for different occasions, making it perfect for both gifting and personal collection. Starting in early April, the collection will be available at Chow Sang Sang locations in mainland China, Hong Kong, Taiwan and Macau. For further information, please call Customer Service Hotline at (852) 2192 3123.

Comments

Add your comment


Please enter the Verify Code