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Tory Burch launches swim pop-ups at Pacific Place

American lifestyle brand Tory Burch hosted a special event for a select group of tastemakers and fashion editors to celebrate the launch of its two exclusive swimwear pop-up stores at Pacific Place in Hong Kong.

Aptly named “The Tory Getaway Boutiques”, the pop-up stores – a 150-square-meter space in the Garden Court and a 22-square-meter space on the first floor of the shopping center – offer an extensive assortment of products from the Tory Burch swim collection.

The celebration began with an afternoon press session, during which Hong Kong’s fashion tastemakers Ms. Niki Chow, Ms. Gaile Lai, Ms. Kayla Wong, Ms. Ana R and Ms. Danielle Graham were given a tour of the pop-up store and selected their favorite swimwear pieces from the collection.

Sporty and chic, the Tory Burch swim collection is a natural extension of the American lifestyle brand and offers stylish looks for every seaside escape. The range of swimwear and silhouettes and versatile cover-ups speak to Tory’s active lifestyle and her love of travel and weekends at the beach.

Based on fittings and fine-turnings, Tory Burch has created swimwear that is comfortable, refined and, most importantly, flattering on every body type.

Garden Court, Pacific Place: April 16th through April 26th, 2015

Pacific Place’s 1st floor: April 16th to May 15th, 2015