Please enter the Verify Code |
°C
Shopping
New & Special
New Era STRiDA Bike Collection
This summer, New Era presents two exciting new collections: the New Era STRiDA Bike & 9FIFTY and New Era Summer Neon collections.
New Era has teamed up with STRiDA — the popular urban bicycle famed for its portable, foldable, belt-driven, innovative frame, designed by UK engineer and designer Mark Sanders — to present a limited edition STRiDA bicycle and New Era 9FIFTY cap.
The New Era x STRiDA bicycle design combines fashion-leading style with the “urban mobility” theme. The bicycle’s main matt-gray color is accentuated with metallic gold highlight parts, and complemented with a New Era monogram pattern on the front A-frame; while the 9FIFTY cap is black, bearing the STRiDA logo in gold embroidery and the New Era logo on the side.
LAUNCH DATE: July 28, 2015
SUGGESTED PRICE: HKD5,699 per set (includes bicycle & 9FIFTY cap)
Inspired by Hong Kong’s iconic neon signs, the New Era Summer Neon Collection celebrates the city’s electrifying energy and buzz. Featuring fun glow-in-the-dark stitching, the eight-piece range includes:
• 9FIFTY, in black or white (bearing a classic New Era logo patch at the front, with a neon-light-inspired, glow-in-the-dark embroidered graphic on the lid);
• 9FIFTY, with neon blue or pink lid (bearing an embroidered glow-in-the-dark “NEHK” across the front and a black-and-white Hong Kong skyline printed on
the inside visor);
• 59FIFTY, in neon pink or black (bearing an embroidered signage-style glowin-the-dark "NEWERA” across the front); and
• Bucket hat, in white or black (with “neweracap/since1920” embroidered at the front, with a neon-light-inspired, glow-in-the-dark embroidered graphic on the inside).
Each of the six cap designs bear a special embroidered “NE” at the back, in neonsignage design style.
New Era Hong Kong
No.2, G/F, Park Hotel, 61-65 Chatham Road South, Tsim Sha Tsui
+852 3523 0626
