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Sony’s Full-frame Interchangeable Lens Digital Camera α7S is Available for Pre-ordering

Sony’s latest full-frame interchangeable lens digital camera α7S will be available for pre-ordering from June 12 to June 22, 2014. Customers will receive a 64GB SD Card and an α carrying case LCS-ELCA for free during the pre-ordering period. In addition, customers can enjoy a discount offer of HK$1,000 upon purchase of the α7S with an α E-mount full-frame lens SEL35F28Z or SEL55F18Z.

The innovative α7S camera features a newly developed, 12.2 effective megapixel 35mm full-frame Exmor^™ CMOS sensor paired with a powerful BIONZ X^™ image processor, allowing it to shoot at a sensitivity range of ISO 50 – 409,600¹ with unprecedented dynamic range and low noise. The new model is also the world’s first camera to utilise the entire width of a full-frame image sensor in 4K video acquisition. In video mode, the α7S can output 4K video² at QFHD (3,840 x 2,160)³ to an optional external 4K compatible recorder.

Pre-ordering of Sony’s full-frame interchangeable lens digital camera α7S will run from June 12 to June 22, 2014. Customers will receive premiums during the pre-ordering period:

Model	Price	Premiums
α7S (Body Only)	HK$17,990	1. 64GB SD Card SF-64UY (worth HK$649) 2. α camera bag LCS-ELCA (worth HK$900)
		Special Offer
		Extra discount offer of HK$1,000 upon purchase of the α7S with α E-mount full-frame lens SEL35F28Z at HK$5,490 (original price: HK$6,490) OR SEL55F18Z at HK$6,990 (original price: HK$7,990)